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QROVA GUIDE

Static vs Dynamic QR Codes: What’s the Difference?

Understand the differences before choosing the right QR approach for a campaign or permanent print piece.

Static vs Dynamic QR Codes: What’s the Difference?

Static QR codes

The destination is encoded directly in the QR. They are simple, private and suitable when the information will not need to change.

Dynamic QR codes

These typically point through a managed redirect so the destination can be changed and scans may be measured.

When static works best

Use static codes for stable URLs, Wi-Fi credentials, text, phone numbers and other information that can remain fixed.

Plan before printing

If a destination is likely to change after thousands of pieces are printed, consider how you will manage that change before production.

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